You were never irrelevant.
You were just getting started.

Welcome to Mr. Irrelevant.

A platform built to inspire the underestimated, fuel the motivated, and celebrate the power of perseverance.

 From bestselling books and soon-to-launch podcasts, to bold merchandise and upcoming film projects, everything we do is rooted in one belief:

Doubt is universal. Comebacks are personal.

Whether you’ve been counted out, overlooked, or told you’re not enough — this is your place to rise.